Kicking goals in the community | Ralph Lauren

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Nicheliving’s recently signed two-season extension of its partnership with Perth Glory Football Club will see added benefits for customers, including some on-field experiences.

Nicheliving Head of Marketing Matt Doherty said the move would support the local community and grass roots sporting development, as well as affording Nicheliving an additional point of difference from its competitors.

“This partnership allows our brand to offer a variety of opportunities for our customers to be involved with Perth Glory, including an abundance of money-can’t-buy experiences during the season,” he said.

“We wanted to encourage our customers to be more involved in our brand and our relationships across the local community, and are looking forward to offering some great opportunities to our customers and homebuyers throughout the season.

“Some of these activities include customers being able to flip the coin before games, their children being the game day mascot, signed jumpers, merchandise and much more.”

Perth Glory has had an energetic and

frantic start to its latest A-League campaign, with an entertaining 5-3 victory against Adelaide at HBF Park.

However, it was on the wrong side of a goal bonanza in Melbourne when the side lost 5-4 to Western United, followed by a late collapse against Melbourne Victory in which former Glory midfielder Jake Brimmer scored two late goals to seal the win.

“Nicheliving is proudly Western Australian, so we are looking forward to our continued support of the local WA community; especially through this partnership with such a successful club with some of WA’s most passionate supporters,” Mr Doherty said.

“We’re also supporting grass roots sports and sporting development for thousands of WA children across the local Perth community.”

Matt Doherty.
Camera IconMatt Doherty. Credit: Supplied.

Nicheliving’s company logo will feature on the sleeve of the shirts worn by Glory’s A-League, Westfield W-League and National Premier League WA teams, as it has done since the builder’s partnership with the club began in 2016.

Founded in 2002, Nicheliving has subsequently become one of Perth’s largest medium-density property developers, as well as being a multi award-winning builder, with its current property portfolio worth more than $500 million.

That portfolio includes the builder’s new luxury brand, High End Nicheliving, launched in 2020, which has more than $100 million of developments in the western suburbs alone.

Perth Glory CEO Tony Pignata said he was looking forward to one of the club’s most enduring partnerships being extended.

“Perth Glory has enjoyed a long and very successful association with Nicheliving, and it is fantastic to be continuing our journey with them for another two seasons,” he said.

“The company’s commitment to the WA community and drive to be the very best in its field are principles we very much share as a club, and we are proud that each of our teams will be wearing their logo once again in their 2020/21 and 2021/22 campaigns.”

To celebrate its ongoing support of Perth’s premier soccer organisation, Nicheliving is giving one lucky person the chance to flip the coin at an upcoming Perth Glory home game.

For more information and to go in to the draw, email The winner will be chosen at random and contacted by mail by the end of February.

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