The Premier League has demanded social media companies do more to stamp out racism as it condemned the abuse directed at West Brom’s Romaine Sawyers.
West Brom contacted police after Sawyers went sent a racist message during Tuesday’s 5-0 defeat by Manchester City.
Manchester United players Axel Tuanzebe and Anthony Martial were also racially abused on social media following their side’s shock defeat by Sheffield United the following night.
Premier League chief executive Richard Masters said: “I am appalled to see the racial abuse received by players this week.
“Racist behaviour of any form is unacceptable and nobody should have to deal with it.
“Tackling online hate is a priority for football, and I believe social media companies need to do more.”
Masters said: “We are in regular dialogue with social media companies, challenging them to do more against discriminatory abuse on their platforms.
“We want to see swifter removal of offensive messages and improved identification and banning of offenders.”
Sawyers was at fault for City’s third goal as the Baggies, second bottom of the Premier League, were thumped at The Hawthorns.
A club statement read: “West Bromwich Albion has today contacted West Midlands Police to report a racist message sent to Romaine Sawyers on social media.
“Everyone at the club is appalled by the abhorrent message which was sent during Tuesday’s Premier League fixture against Manchester City.
“The club has a proud history of confronting all forms of discrimination and will assist the authorities with their inquiries, seeking the toughest available legal punishment, as well as a lifetime ban from The Hawthorns for the individual responsible.”
On Thursday, Manchester United condemned the “mindless idiots” who racially abused Martial and defender Tuanzebe, who inadvertently turned in Oliver Burke’s winner.
Racist terms and monkey emojis were put on Instagram comments of the pair’s most recent posts.
United boss Ole Gunnar Solskjaer joined Masters and Allardyce in insisting that social media platforms need to do more.
“If you can create an anonymous account and you can abuse people, of course it’s not right,” he said.
“We’ll work together with everyone to stop this nonsense.”