Former NRL boss Todd Greenberg has landed his next top job, appointed as the new chief executive of the Australian Cricketers Association.
Greenberg was officially unveiled on Monday, replacing Alastair Nicholson, who confirmed his departure in October.
It’s the first official move into cricket for Greenberg, who played first grade for Randwick Petersham in Sydney before climbing the NRL’s ranks.
He was Canterbury’s CEO from 2008-13, before becoming the NRL’s head of football in 2013 and chief executive in 2016.
However he fell on his sword as NRL boss during the game’s COVID-19 shutdown, amid battles with clubs and free-to-air broadcaster the Nine Network.
The 50-year-old had been mooted as a possible option for the Cricket Australia top job, but Nick Hockley is now looking increasingly likely to maintain that.
“I have a long history with cricket, it’s the game I first fell in love with,“ Greenberg said.
“(I) am looking forward to the opportunity to work closely on their behalf in partnership with Cricket Australia and the state associations for the good of the game.”
The appointment is a huge boost for the players’ governing body, with Greenberg widely regarded as one of sport’s most experienced administrators.
“Todd has a strong affinity with the game, having been a former first-grade cricketer with Randwick in Sydney,” the ACA said in a statement.
“He comes to the role with existing relationships with many people in cricket – including players and administrators – as well as a desire to work productively with all cricket’s partners in the best interests of the players and for the betterment of the game.
“We believe his previous role as CEO of the NRL will serve him and the ACA well in this endeavour.
“In Todd, we have someone with the qualities that our playing group looks for in the leadership of their Association.
“His experience in sports administration and his commercial acumen are backed by a strong record in player welfare and inclusiveness, including his great work on the implementation and growth of the NRL Women’s Premiership (NRLW).”