Jeep Grand Wagoneer unlikely for Australia | Ralph Lauren

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Jeep’s global boss says the planned Grand Wagoneer is unlikely to make it to Australia any time soon, despite believing the luxury SUV would succeed here.

The brand unveiled the seemingly road-ready Grand Wagoneer concept in September last year ahead of production starting in the coming months, with an aim to mimic what Land Rover did with Range Rover and create a premium offshoot.

Speaking with Australian media via video call, Jeep global president Christian Meunier said while he thinks the Grand Wagoneer would do well Down Under, it didn’t make sense for the brand’s other main right-hand-drive markets such as the UK and Japan.

“Because of the size of the product, the potential is really hard to justify because the other right hand drive markets aren’t really interested; there’s no market for that in Tokyo or London,” Meunier said.

Jeep Grand Wagoneer concept.
Camera IconJeep Grand Wagoneer concept. Credit: Supplied

“Nothing is off the table. It’s all about performance and business cases — obviously we’re reasonable people.

“I’d love to do it, I’m sure it could do really well in Australia, but let’s focus on what really matters for the market for now.”

What really matters, according to Meunier, is the new Grand Cherokee revealed earlier this month.

With the Grand Cherokee L variant finally giving Jeep a seven-seat SUV, Meunier says it will tick a lot of the same boxes the Grand Wagoneer would should it come to Australia.

“I think we will focus on the three-row Grand Cherokee which is already a pretty substantial, big SUV,” he siad.

“We’ll deliver a high performance with this thing and I think we’ll cover some of the market with this product that potentially a Grand Wagoneer could have done.”



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