Lamborghini has announced it will begin transitioning to electric power, with all models to have some form of electrification by 2024 and an all new EV model to arrive before the end of the decade.
The Italian supercar maker announced a three-step strategy overnight, which it calls “Direzione Cor Tauri” (Towards Cor Tauri), referencing the brightest star in the Taurus constellation.
The first step will see the brand continue to make internal combustion engines for its Aventador, Huracan and Urus models until the end of next year, before it begins a €1.5 billion (AU$2.3 billion) shift to hybridize its entire line-up.
Its first hybrid production car will be a plug in hybrid version of the Urus arriving in 2023 (the Sian hybrid from last year is limited to just 63 units), before successors to the Aventador and Huracan arrive the following year.
It’s believed the Aventador’s plug-in hybrid replacement will still have its famous V12 engine.
The final step in the second half of the decade will be a focus on pure electrification, with a fourth, enitely electric model to join the line-up by 2030.
Lamborghini chief executive Stephan Winkelmann said the move was necessary, but the brand’s DNA would be preserved.
In fact, he said shifting to new technologies was a key part of the brand’s history.
“Lamborghini’s electrification plan is a change of course that was made necessary by a radically changed context, in which we want to give our contribution by continuing to reduce environmental impact with tangible projects,” Winkelmann said.
“Lamborghini has always been synonymous with preeminent technological expertise in building engines with extraordinary performance. this commitment will continue as an absolute priority of our innovation trajectory.