New Zealand-born singer Lorde has released a new single and video, looking barely recognisable in a blonde wig.
And the song is extremely hippy, which is exactly the kind of psychedelic vibe Lorde was going for.
With a cult-like atmosphere, Lorde and her group of similarly dressed female friends burn sage and perform rituals with rocks and crystals in the video for Mood Ring.
Speaking on a YouTube livestream ahead of the single’s release she told fans: “I sort of underwent something of a transformation for this video because the song is satirical, I was writing from the perspective of a character who is not me.”
“This is a song I am very excited about. Obviously when making this album I did a deep-dive into 60s, Flower Child culture. I wanted to understand the commune life, dropping out from society and trying to start again.”
The video was directed by Lorde and fellow New Zealander Joel Kefali.
“One thing that occurred to me as a major parallel between that time and our time is our wellness culture and our culture of spirituality, pseudo-spirituality, wellness, pseudo-wellness,” Lorde added. “Things like eating a macro-biotic vegan diet or burning sage, keeping crystals, reading tarot cards or your horoscope. These were all things that they were dabbling in back then, and that me and my girlfriends are dabbling in today.”
Starting next Monday, Lorde will be doing a week-long residency on The Late Late Show With James Corden, promoting her new album that drops on Friday.
It was revealed in June that Lorde will be touring Australia in 2022.
The 24-year-old singer and songwriter announced four concerts for her Solar Power world tour in Sydney, Melbourne, Brisbane and Perth in March.
Solar Power is a follow-up to 2017’s Melodrama, with its release meeting the deadline for Grammy Awards eligibility.