News Corp says it has signed a three-year partnership with Alphabet Inc’s Google to sell its news products for Google’s curated news platform Google News Showcase.
News Corp publications joining Google News Showcase include Australian news platforms such as The Australian, news.com.au and Sky News; US publications The Wall Street Journal, Barron’s, MarketWatch and the New York Post; and UK publications The Times, The Sunday Times and The Sun.
As part of the agreement, the companies will develop a subscription platform and will share advertising revenue through Google’s ad technology services.
The deal includes the development of “audio journalism” and “meaningful investments in innovative video journalism by YouTube,” according to News Corp.
The deal is the culmination of a long effort by Rupert and Lachlan Murdoch and News Corp Chief Executive Robert Thomson to seek compensation for premium content from platforms such as Google.